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Not Knowing is Half the Battle: No-Critic Strategy Pays Off for G.I. Joe

Not Knowing is Half the Battle: No-Critic Strategy Pays Off for G.I. Joe

11:08 am, August 8th 2009 by
G.I. Joe smashed the evil terrorist organization C.R.I.T.I.C. on its opening day with an estimated $22.3 million dollars in ticket sales to 12-year-olds and people who said, “I told you so” when George W. Bush posed in front of the “Mission Accomplished” banner. This puts the film on track to bank $60 million this weekend. Mission Accomplished.
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G.I. Joe Won’t Be Screened By Critics, Probably Sucks

G.I. Joe Won’t Be Screened By Critics, Probably Sucks

12:08 pm, August 4th 2009 by
Knowing is half the battle, so Paramount Pictures is trying to prevent critics from telling audiences about the potentially crappy G.I. Joe: Rise of the Cobra. Traditionally, studios have a special early screening of a film to allow critics enough time to write a review before the movie opens. Paramount is not doing that for G.I. Joe though, meaning they probably expect critics will hate it. “After the chasm we experienced with Transformers 2 between the response of audiences and critics,...
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