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OK Go’s Music Doesn’t Have to Be That Good Because They Have Cool Videos

OK Go’s Music Doesn’t Have to Be That Good Because They Have Cool Videos

2:03 pm, March 2nd 2010 by
Here’s another 10,000,000+ views for OK Go. It’s the amazing new video for their OK song “This Too Shall Pass,” a one-take tracking shot of a crazy Rube Goldberg contraption moving a bunch of stuff around to distract you from the music. It’s also embeddable! See? Damian Kulash was right; you need to make these things easy to put into blog posts if you want to be written about. (I wanted to write a post about Robert Pattinson‘s appearance on The View, but the Huffington...
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One of the OK Go Guys Explains Why Their YouTube Videos Are Unembeddable

One of the OK Go Guys Explains Why Their YouTube Videos Are Unembeddable

4:01 pm, January 28th 2010 by
Time has this interesting interview with Damian Kulash of OK Go explaining why that band’s music videos, among the most popular ever on YouTube, can’t be embedded. The piece links to this letter from Damain to the band’s fans intricately breaking down the difficulty of monetizing money in the wake of cratered CD sales: But where are they gonna find money if no one buys music? One target is radio stations (there’s lots of articles out there. here’s one: http://arstechnica.com/tech-policy/news/20…ouse-senate.ars...
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