US Weekly reports that Matthew McConaughey, 38, the shirt-less loving Texan, will be launching a new line of his very own swim apparel. Also the name of his film production company, it will be named j.k. livin, from his personal mantra, “just keep livin’.” Not only will it feature t-shirts, swimwear, and Frisbees, but will also be “a one-stop shop to everything you need for the beach.” No stranger to the outdoors, Matthew was known for his moon-howling and banjo-playing in which he wore nothing but his birthday suit in front of his



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