OK Go’s Music Doesn’t Have to Be That Good Because They Have Cool Videos

Here’s another 10,000,000+ views for OK Go. It’s the amazing new video for their OK song “This Too Shall Pass,” a one-take tracking shot of a crazy Rube Goldberg contraption moving a bunch of stuff around to distract you from the music. It’s also embeddable! See? Damian Kulash was right; you need to make these things easy to put into blog posts if you want to be written about. (I wanted to write a post about Robert Pattinson‘s appearance on The View, but the Huffington Post clip was unembeddable, so now I’m not even going to mention it.)