Starting next Friday we enter the busiest shopping time of the year, so in celebration of shopping season were going to have a special giveaway!
Celebrities are always shopping as we see every day on sites like this one, but there’s a reason that YOU as a shopper, in good economic times or bad just cant stop the shop!
Author Lee Eisenberg has written a new book that will explain why. Shoptimism!
From Publishers Weekly: Eisenberg (The Number) reveals the mechanisms of manufacturing needs and wants in this book that explores every facet of retail consumption, from advertising to behavioral marketing, from malls to Internet communities. The author presents his own family’s consumption habits as a litmus test, which, while providing context, effectively sidelines the experiences of those who do not embrace consumerism with the same fervor. Dividing the retail landscape into Buy and Sell, Eisenberg provides a cornucopia of consumption trends, brain scans indicating beer preferences, zip-code–based lifestyle data, psychographic information, blogs and buzz measurement. Searching for a Unified Theory of Buying, the author dismisses analysts such as Marx for misunderstanding needs and Schor for scolding consumers. Entertaining the possibilities of Brand Communities, the author superficially considers Bourdieu’s concept of cultural capital, settling finally on a typology of Romantic and Classic buyers. Although a thorough compendium of today’s marketplace, the author’s friendly come along with me tone sometimes devolves into glibness, and in accepting conditions as is, his observations might prove as fleeting as buyer’s remorse.
All you have to do to win is post the following on your Twitter page, your Facebook page, or in the comments section below.
Twitter: @Starzlife Be shoptimistic this Christmas! http://tinyurl.com/yb7j2pb
Comments: I’m a Shoptimist! Enter me to win!
Facebook: Starzlife says: Be shoptimistic this Christmas! http://tinyurl.com/yb7j2pb
It’s simple! And you can even do all three!
We will be drawing the winners on Thanksgiving day, so you can get the book just in time for Christmas shopping! You can even give it to the shopper in your family as a Christmas gift!