Sylvester Stallone has taken on the biggest baddest action stars in his films, and now he’s going to go twelve rounds with the fashion industry.
Sly will be launching a men’s lifestyle brand, called Sly Inc. which will feature designs based on his Rambo and Rocky characters.
During next year’s official launch, the brand will feature everything from tshirts, jeans, outerwear, underwear and watches.
Stallone then plans to expand to eyewear, grooming products, fragrance, activewear and athletic shoes.
What do you guys think of the idea of Sly Inc? Hit or miss?