Justin Bieber knows what money smells like, and it smells like ‘Someday.’
Bieber’s fragrance, which launched on June 23 and has become the highest selling celebrity fragrance launch in history in the first month.
Bieber stopped by an NYC Macy’s to help launch the fragrance, and in less than a month it has surpassed $3 million dollars in sales.
Macy’s president Terry Lundgren said in a statement, “Justin Bieber’s Someday fragrance, propelled by Justin’s incredible personal appearance at Macy’s Herald Square, has resonated with our customers, and has now become the biggest celebrity fragrance launch on record.”
Adds another industry analyst, , “If it sustains this momentum, it will become the number one selling fragrance of 2011. We haven’t seen anything like it since Glow (by Jennifer Lopez) and Curious (by Britney Spears).”
Bieber’s favorite charities are also reaping the benefits from sales of the fragrance, organizations like the Make-A-Wish Foundation and Pencils of Promise will each receive a portion of the profits thanks to the teen sensation’s deal with Give Back Brands, a company that lets celebrities raise money for their favorite carities through branding opportunities.