Bruno: Rags or Riches?


Sacha Baron Cohen, the mastermind behind Borat, has a new film with a similar one-word title. “Bruno” bows this weekend, and follows it’s Austrian gay fashion journalist title character on a journey to the United States, where he seems destined to offend everyone and maybe even start a riot.

Many people have expressed concern over the depictions in the film including some Austrians and gay rights organizations. Universal has been tight lipped in defending its film from accusation merely stating, “Bruno uses provocative comedy to shed light on the absurdity of many kinds of intolerances and ignorance’s including homophobia.”

With all the buzz about this film offending so many different groups and stirring up so much controversy, how will it fare at the box office?

Will it be seen as a hilarious, wicked satire or a disgusting dud?

The reality-challenging comedic tight walker Cohen has had strong opening weekend tickets sales. Talladega Nights (where he was the villain) had a very strong opening weekend of $47 million and Borat had a very respectable haul of $26.5 million.

“Bruno” has good buzz going for it, but also divides a lot of people. Has Cohen gone to far?

What kind of business will “Bruno” do?

I say $30 million.

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