Not Knowing is Half the Battle: No-Critic Strategy Pays Off for G.I. Joe

G.I. Joe smashed the evil terrorist organization C.R.I.T.I.C. on its opening day with an estimated $22.3 million dollars in ticket sales to 12-year-olds and people who said, “I told you so” when George W. Bush posed in front of the “Mission Accomplished” banner. This puts the film on track to bank $60 million this weekend. Mission Accomplished.