One sponsor not standing behind Michael Phelps after his bong photo scandal is cereal giant Kellogg.
The company, which scored Phelps over the expected Wheaties brand after the 2008 games has issued a statement about ending their professional relationship with the swimmer on Thursday.
“We originally built the relationship with Michael, as well as the other Olympic athletes, to support our association with the U.S. Olympic team, and the swimmer’s recent behavior is not consistent with the image of Kellogg.”
USA Swimming also suspended the one who score 8 gold medals at the Beijing summer games for three months, a move likely to save face with their own image, for they can afford to suspend him for three months now while nothing is going on.
Is Wheaties going to swoop in and pick up the pieces now?