Justin Bieber already has an empire of cash, but he’s no dummy, and he’s going to make it larger and larger while he still can.
The downside of this new business endeavor is that the whole world is going to smell like a case of Bieber fever!
Justin is teaming up with beauty company, Etoile Nation Beauty, to introduce a line of wristbands, and dog-tag necklaces infused with a unisex fragrance called ‘My World.’
The scent? “Really good,” Bieber tells WWD Magazine:
“They actually brought me a bunch of stuff to smell today,” he said. “One of them smelled too young, too fruity. One was really good.”
‘My World’ wristbands and dog tags will hit the shelves on Black Friday exclusively at Wal-Mart stores.